Brushlink Teams Up with Spin Master's Mighty Express™ to Help Kids Get Their Oral Care On Track

PR Newswire
Tuesday, December 6, 2022 at 4:45am UTC

Brushlink Teams Up with Spin Master's Mighty Express™ to Help Kids Get Their Oral Care On Track

PR Newswire

Spin Master's Mighty Express to feature in Brushlink's Junior toothbrush and oral care coaching app

MENLO PARK, Calif., Dec. 5, 2022 /PRNewswire-PRWeb/ -- Brushlink, maker of smart devices that incentivize good brushing habits and oral health, today announced that it is teaming up with Spin Master's Mighty Express to help kids get their oral care on track. The two companies are coming together to produce a special edition of Spin Master's Mighty Express show featuring Brushlink Junior, a toothbrush and app that encourages kids to improve their oral hygiene.

Nazar Kamangar, MBA, CEO of Brushlink, said, "It's thrilling to be able to bring Brushlink to life for kids with the help of Mighty Express, engaging preschoolers and making it fun for them to do a better job with their oral hygiene."

Mighty Express is a CG animated preschool series created by Keith Chapman who also executive produces the series alongside Spin Master Entertainment's Jennifer Dodge and Spin Master's Co-Founder Ronnen Harary. Mighty Express airs on Netflix.

Brushlink Junior, which will be launched in 2023, is an Internet of Things (IoT) technology that creates a fun and rewarding brushing coach. It is the children's version of the company's popular Brushlink Pro personal dental coach. Both products feature a top-line sonic toothbrush with integrated technology that shows the user a performance score and provides real-time guidance and clinical tips for a healthier mouth—and brighter smile.

Brushlink devices are supported by the company's unique app, which helps encourage children to brush. Further fun and encouragement come in the form of children's books written by Nazar to inspire kids to brush through storytelling. Her books are available in English, German, French, and Spanish. The books are ideal for clinic waiting rooms, schools and daycares. Kids can also enjoy reading them at home.

The Brushlink devices aim to solve a serious long term problem affecting children's dental health. Unlike with most medical procedures, there is no way to quantitatively track oral health and determine how well a person is brushing, or if he or she is flossing daily. Nor is there a system to determine if an individual's dental health and care are improving. While tracked data helps dentists take better care of their patients, the dental industry has not offered a data-driven solution.

The impact of this problem is not insignificant, either. The cost of poor dental hygiene can be high in terms of money and health. Negative outcomes include cavities, gum disease and tooth loss, which may not be covered by dental insurance. Poor brushing habits lead to gum disease for between 20% and 50% of people. Over 3.5 billion people suffer from dental disease worldwide, contributing to losses of $50 billion a year in missed school and lost productivity.

Poor dental health can even result in serious conditions like heart disease and stroke. Indeed, tooth decay is the number one chronic disease of childhood—two to three times more common than asthma or obesity. Brushlink Junior is the first device that aims to address these potentially serious issues for children by making it fun to develop good brushing habits.

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SOURCE Brushlink