Partnership reflects joint commitment to excellence

CHARLOTTE, N.C., June 25, 2025 /PRNewswire/ -- Positec, a global innovator in power tools and outdoor power equipment, proudly announces a new strategic partnership with Real Madrid as the club's official greenskeeper sponsor through its flagship brands, Kress and Worx. This dual-brand collaboration, built on shared values of innovation, performance and environmental responsibility, marks another major step forward in Real Madrid's commitment to advancing its sustainability goals.

At the heart of this partnership, a common belief: excellence demands performance, and progress must be sustainable.

Real Madrid will now maintain the legendary turf at the Santiago Bernabeu Stadium and the extensive grounds of Ciudad Real Madrid training complex using state-of-the-art, battery-powered equipment from Kress. Kress satellite-guided robot mowers, already trusted by championship golf courses and historic venues worldwide, have been adopted for turf maintenance to improve sustainability and turf quality through consistent mowing. Kress' professional-grade battery-powered handheld equipment will be used to support sustainable landscaping across Ciudad Real Madrid's training complex, spanning nearly half a square mile. With zero operational emissions and near-silent operation, Kress and Worx tools support a comprehensive approach to sustainable outdoor care.

"This is more than a sponsorship," said Don Gao, CEO at Kress/Worx. "It's a declaration of intent—to lead with excellence, to innovate responsibly and to raise the global standard of sustainable lawn care."

This collaboration also reflects a shared sustainability mindset that extends beyond the pitch to millions of fans and homeowners around the world. The Worx brand empowers homeowners with cleaner, smarter and more efficient technology. The brand's pioneering, AI-driven Landroid residential robotic mowers and versatile PowerShare battery system help consumers reduce their carbon footprint while maintaining high-performance results.

The alignment with Kress and Worx follows Real Madrid's broader institutional commitment to sustainability—from eco-efficient stadium renovations and electric mobility partnerships to environmental education initiatives.

Media Contact: Raine Riley; rainer@jdpr.com

About Kress
In 1966, Kress launched a quiet revolution. While others were focused on loud, harmful combustion engines, Kress perfected clean, quiet, tough-as-nails electric tools with zero emissions. Positec Group acquired the Kress brand in North America and positioned Kress to become a powerhouse in high-quality professional-grade cordless equipment and autonomous turf maintenance. Many benefits of Kress' batteries and autonomous mowers have never before been available in OPE in North America. Kress products are available at select dealer locations in the United States and Canada. Join the quiet revolution. Visit Kress.com.

About Worx
Positec Group brings the engineering excellence of Kress's professional-grade technology into the hands of homeowners and DIYers through Worx. With intuitive design, smart battery systems and market-leading robotic solutions, Worx empowers users to care for their homes and gardens more efficiently and sustainably. Its flagship product, Landroid, is the world's best-selling robotic mower. More information at Worx.com

About Real Madrid C.F.
Real Madrid C.F. is a sporting institution with 123 years of history. It holds the record for the most European Cups in both football (15) and basketball (11) and was named the Best Club of the 20th Century by FIFA. With more than 620 million followers on social media, it boasts a global fan base that spans every continent. It has been recognized by Brand Finance as the world's strongest football brand for three consecutive years, and as the highest-earning football club globally in the 2023–24 season (Football Money League by Deloitte). More information at realmadrid.com, the most visited football club website for the seventh year in a row.

View original content to download multimedia:https://www.prnewswire.com/news-releases/real-madrid-partners-with-kress-and-worx-on-goal-for-sustainability-302491033.html

SOURCE Positec Group Ltd.